Countermeasures of printing enterprises facing the

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The Countermeasures of printing enterprises in the face of the decline of national reading rate

the relationship between printing and paper media publications - books is inseparable. For many years, printing, as the mother of civilization and books as the carrier of civilization, has played an important role in promoting the progress of human society. Since ancient times, Chinese people have valued reading. "Everything is inferior, but reading is high". It is reasonable to say that today, in the era of knowledge explosion, people's enthusiasm for reading and learning should be higher, but in recent years, the national reading rate has continued to decline. The first survey in 1999 found that the reading rate among literate citizens was 60.4% and 54.2% in 2001. It is estimated that the output value of new material industry in Ningbo will reach 400billion yuan, 51.7% in 2003 and 48.7% in 2005. It is 3% lower than that in 2003 and 11.7% lower than that in 1999. In contrast to the book reading rate, in recent years, China's national reading rate is growing rapidly, from 3.7% in 1999 to 18.3% in 2003, and then to 27.8% in 2005. It has increased 7.5 times in seven years, with an average annual growth rate of 107%. The diversification of reading forms affects people's reading of books, and then directly affects the processing market of printing enterprises. The inner link of this link forces us to face it seriously and think actively, such as for children's education. 1、 Comparison between traditional reading and reading on the Internet. It has been 16700 years since paper publications became the only object of reading. Reading books is a long-term habit of people. Reading books is a social behavior, practical activity and psychological process that obtains meaning from written language or other written symbols. It is the most effective way for people to gain insight, cultivate independent thinking ability and imagination, creativity and self-cultivation. The significance of books lies in the information it provides, which is closer to knowledge, not information in the general sense, nor entertainment pursued by the mass media. In fact, the inspiration of film and television works, online works, and even online games also mainly comes from books. As far as social development is concerned, if we lag far behind people in reading rate, we can't lead in network development and innovation, film and television art creation, scientific research and technological achievements, etc. The main characteristics of online reading are fast and large capacity. In particular, the advent of "e-books", whose weight and volume are similar to those of ordinary books, has indeed had a great impact on traditional books. It focuses on information transmission. It is a browsing and jumping system that is difficult to form a single-minded thinking. In fact, it is a kind of "shallow reading". Reading is a process of acquiring culture and knowledge, which requires many times of chewing and tasting. For such a demand, the speed of transmission is not the main, but the process of reading is crucial. In this process, the advantages of books that do not need the help of other auxiliary equipment and are not limited by time and place conditions (of course, there should be light sources) are obvious, and the role of "fast" can not be played. The recent survey of College Students' extracurricular activities shows that college students' extracurricular activities are diverse, wide-ranging and diverse. The favorite extracurricular activities of contemporary college students are 65% extracurricular reading, 62% surfing, 59% sports activities, 58% watching movies and television, 25% playing chess and cards, and others (2%). In this survey, college students' extracurricular reading interests range from books, newspapers and magazines. The survey shows that college students' favorite extracurricular activities are reading. This shows that college students have a high enthusiasm for extracurricular reading and a positive attitude towards books, which is gratifying. The essence of books lies in the profound content and cultural accumulation. Books are still the main carrier of human intellectual civilization. In my opinion, traditional reading is more conducive to people's abstract thinking, and upper reading is more conducive to the transmission of information. The two have their own advantages and complement each other. So it may be said for sure that online reading cannot replace book reading. 2、 Analysis of the state of the printing industry in recent years, China's printing industry has always maintained a stable growth. The total output value of China's printing industry reached 330billion yuan in 2005 and 280billion yuan in 2004. Statistics show that the development rate of the printing industry remains above 10%, which is percentage points higher than the development rate of the national economy. By 2010, the total output value of China's printing industry is expected to reach about 440billion yuan. Its development space is still quite large. According to the statistical data of recent years, the printing of books and periodicals, which is most closely related to books, increased by 6.5% in 2001, 31% in 2002, 28.1% in 2003, and 11.7% in 2004. In 2005, the output value of books and periodicals printing was 75billion yuan, and the growth rate slowed down to only 6.1%. It can be seen that the development speed of book printing has slowed down in the past two years, but it is not the decline of output value. Information from the book market in the past two years shows that the total number of textbooks has decreased, but the total number of students' extracurricular books is increasing, and the variety is increasing. That is to say, book and periodical printing enterprises cannot live as long as they used to, with hundreds of thousands, hundreds of thousands, or even millions of long editions. In the future, there may be more short edition activities, shorter printing cycle, and faster speed of books entering the market. 3、 From the above analysis, it is not difficult for us to draw a conclusion: whether from the reading habits, the process of social development, and the current state of the printing industry, we have reason to believe that there is still room for the survival and development of book printing in recent decades at least. To this end, our printing enterprises must pay attention to the following aspects: 1. Build confidence and meet the challenges. At present, China's per capita annual print consumption is only about $10, only 1/20 of Germany, 1/30 of the United States, and 1/40 of Japan. Compared with the world's per capita print consumption of $56, there is also a big gap. Although the above data have some incomparable factors, its development potential can be seen. China has a population of 1.25 billion, with 260million teenagers in school alone. With China's economic development, the improvement of people's living standards, cultural and educational levels, and social progress and development, China's printing industry will have a greater development. In fact, the printing industry has been tested more than once. After nearly a thousand years of downturn since its invention, printing has developed rapidly in the past 100 years, especially in the past 20 years. From block printing to movable type printing, from typesetting to laser Phototypesetting, from relief printing to lithography, gravure printing and flexible printing, each development is a test for printing enterprises. Now, after being impacted by many adverse factors such as the diversification of reading forms, we should analyze carefully, establish confidence and meet the challenges. The "Eleventh Five Year Plan" of China's printing industry clearly puts forward that during the "Eleventh Five Year Plan" period, China's printing industry should maintain sustained, stable and rapid development, strive to achieve a basic balance between market supply and demand, and promote the link and development of upstream and downstream related industries; We should strive to achieve the steady development of publication printing and meet the spiritual and cultural needs of the people; We should strive to realize the sustainable development of packaging, decoration and printing to meet the needs of national economic growth; Efforts should be made to realize the positive development of other printed matter printing facing the market and meet the diversified needs of the market. The main goal of development is: the annual average growth rate of the total output value of the national printing industry is about 8%. At the end of the 11th Five Year Plan period, the total output value of China's printing industry is expected to reach about 440billion yuan, accounting for about 2.5% of the gross national product; It ranks among the world's major printing countries, and its production and processing capacity has entered the forefront of the world, becoming one of the world's important printing bases. This undoubtedly strengthens our confidence in developing the printing industry. 2. Work hard to improve the competitiveness of enterprises. The improvement of the competitiveness of enterprises mainly comes from their own learning ability. Learning is not only human nature, but also the source of interesting life. Especially when the reading rate in today's society is declining, printing enterprises cannot follow the wave. Lithography is a science and technology developed in recent 100 years. It is one of the main printing methods today. Many technologies of lithography have not changed fundamentally in recent decades, which makes there are many inevitable special problems in lithography products, and brings many special difficulties to prepress processing and even post press processing. For example, the restoration of color gamut, the control of gray balance, point increase, the uniformity of ink distribution, the accuracy of overprint, the quality and cost of batch printing. In addition, the continuous introduction of new models, new equipment and new processes requires us to constantly learn, reform and innovate. The development of society requires our enterprises to constantly adapt to the needs of the times. In today's society, the essence of enterprise competition is talent competition. Whether an enterprise can have a group of high-quality talents at all levels directly determines the survival and development of the enterprise. With the rapid development of science and technology, some types of work in the traditional printing industry will gradually disappear, the whole printing industry will gradually transition to knowledge intensive industries, and the structure of labor force will also change significantly. The in-plane deformation performance testing method of building curtain wall gb/t 18250 (2) 000 is changed, and the quality requirements of workers are different from those in the past. Modern printing technology is a comprehensive independent discipline system formed by the cross penetration of multiple disciplines. Therefore, the staff of printing enterprises are required not only to be proficient in single technology, but also to be familiar with relevant technical knowledge, and to have a sense of innovation. This requires our enterprises not only to introduce high-quality talents, but also to strengthen on-the-job training, tap potential from existing talents, improve quality, and then improve the competitiveness of enterprises. 3. Open up new areas of printing. There are many kinds of printing. Based on the output value in 2004, packaging and printing accounted for the largest proportion of the total output value of the printing industry, accounting for 38%, with an output value of nearly 100 billion, more than the total output value of newspapers, prepress, bills, forms and special printing. The printing of books and periodicals ranked second, accounting for 27.4%. Packaging printing and book printing account for two-thirds of the total output value of the printing industry. Printing enterprises should pay attention to relevant printing types while giving full play to their own advantages. First, books and periodicals printing, packaging and decoration printing penetrate each other. According to statistics, among the 100 largest printing enterprises in China, 64 are packaging printing enterprises, 26 are book printing enterprises, and 10 are other printing enterprises; The top 6 of the top 100 enterprises are all packaging and printing enterprises, and among the top 10, packaging and printing enterprises occupy 7 seats. It can be seen that when other printing enterprises are going downhill or stagnant, the sudden rise of the packaging and decoration printing industry is the hope of the printing industry. With the continuous development of commodity economy, new changes are taking place in the service objects of the printing industry, which makes the business boundary between the book printing industry and the packaging and decoration printing industry more and more unclear. As a big concept, the boundaries of traditional industry classifications, such as books and periodicals, packaging and decoration, cartons, paper products, parts printing, are penetrating each other. Including business (product structure), process technology and price level. For example, many packaging and decoration printing plants have been printing high-grade picture albums, color periodicals, calendars and other printed materials, and book printing plants are also printing wine boxes, cosmetic boxes and high-grade trademarks. In addition, the emergence of DTP has made

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