The hottest paint market is surging. How to compet

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The paint market is surging. How can architectural coatings compete for the upper reaches

the paint market is surging. How can architectural coatings compete for the upper reaches

November 7, 2017

[China coating information]

China's coating industry has experienced a century of development, and has gradually matured to a certain extent. The more we want to tighten the market in emerging markets, the greater the growth potential of building coating 2 is for metallographic microscope materials and industrial coatings, and new technologies and products emerge in endlessly. With the increasingly fierce market competition, residents' consumption level has gradually improved, and higher requirements have been put forward for construction

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the development status of architectural coatings in 2017

as the largest segment of the coating market, the development of architectural coatings has a direct impact on the industrial upgrading, structural adjustment and strategic transformation of the coating industry. It is also related to the implementation of China's national strategy of "energy conservation and emission reduction" and the healthy development of real estate, construction and other related industries, as well as the household health of the broad masses of the people

although China's architectural coating market is in the transition period, the first driving force is still real estate investment, which is also related to macro-economy, such as broad money m2 and GDP. Statistics show that in 2017, the national real estate development investment was 6949.4 billion yuan, a year-on-year nominal increase of 7.9%, and the growth rate was the same as that of the month. Among them, the residential investment was 4744 billion yuan, an increase of 10.1%, and the growth rate increased by 0.1 percentage points. The proportion of residential investment in real estate development investment is 68.3%

in recent years, the annual completed construction area is 3.5 billion square meters according to the statistics of fixed asset investment and more than 4 billion square meters according to the statistics of construction industry. Although there is a gap, it is still a huge data. Although other building decoration materials have also developed, it is certain that most of these buildings are decorated with architectural coatings, so the fundamentals of the architectural coatings market are still good

in addition, architectural coatings are also facing many challenges, such as "fierce market competition, environmental protection supervision, pressure on enterprises, rising prices of raw materials, rising costs, and low product qualification rates". However, on the whole, the functionality and decorative performance of products are becoming stronger and stronger, and the coating process has been innovated. Many enterprises are changing from selling products to selling services, selling coating effects, market transfer The awakening of emerging consumer markets and capital layout will help the development of architectural coatings industry

where is the way for architectural coatings to slow down

in 2017, the construction coating industry was transformed under the pressure of environmental protection and rising prices of raw materials. Statistics show that in the first half of 2017, the output of 1358 enterprises in the coating industry reached 9.641 million tons, an increase of 10.5% year-on-year; The sales volume is 9.443 million tons, and the sales to production ratio is 98.2%. The main business income of 2044 enterprises was 214.838 billion yuan, a year-on-year increase of 9.3%. The accumulated profit in the first half of the year was 13.63 billion yuan, a decrease of 15.1% year-on-year

it is estimated that in the first half of 2017, the output growth rate of construction coating enterprises was about 9%. The sales revenue of architectural coatings increased by about 7%. Corporate profits fell by about 5%. Architectural coatings are relatively good in the coating industry

unlike the enterprises active in China's real estate market and construction engineering market, which are mainly ethnic enterprises, a large part of China's construction coating market share is occupied by multinational coating groups such as Nippon and AkzoNobel, while the local ethnic construction coating brands are relatively weak, and ethnic coating enterprises have late development advantages to a certain extent, which requires enterprises to master core technology and increase efficiency through management, With the help of the capital market, overtaking on curves can be achieved

after years of development, China has remained a major global paint manufacturing country, but it lacks a real leader enterprise, with weak overall technical force, low innovation ability and serious product homogenization. Although China's national coating enterprises are still unable to compete with foreign-funded enterprises in some aspects and lack competitiveness, they are gradually improving their market share and brand awareness through deep cultivation in some market segments. At present, the industry as a whole is still facing problems such as small and many enterprises, overcapacity, fierce market competition, mixed products and so on. Market integration is inevitable, and market share will further concentrate on strong brand enterprises

the architectural coating industry is an investment driven industry. In the future, with the steady progress of China's urbanization process, the growth of the new housing market year by year, the huge recoating market space brought by the active trading of second-hand houses, the market opportunities for the development of characteristic small towns, and the national support for "building and cutting a slope of materials to the countryside", there is a large development space in the architectural coating market, and the demand will continue to grow and refine. I believe that there must be some prescient enterprises in the industry to develop and grow with the help of the power of the capital market, and form scale effects through industry finance interaction, mergers and acquisitions

in recent years, relevant national departments and industry associations have also formulated and issued many laws, regulations and policies, emphasizing the development of the coating industry towards green and environmental protection, and clearly encouraging the production and sales of environment-friendly products such as water-based coatings. Architectural coatings themselves will also be improved and developed in the direction of environmental protection and functionalization

the above only reveals some of the problems existing in the domestic building coating market. For more in-depth analysis of the problems existing in the domestic building coating market, please refer to the 2017 Coating Industry Research Report honorably produced by Huicong chemical, Huicong coating, Huicong surface treatment, and buy chemical plastics, It contains the masterpiece "the current situation and development trend of architectural coatings in 2017 - difficult transformation and upgrading under the pressure of environmental protection and rising prices of raw materials" (the above data and problems are derived from this) written by Mr. Lin Xuanyi of Shanghai shendeo Co., Ltd. Based on detailed data, this paper puts forward arguments, analyzes arguments, and demonstrates through charts, statistical results, and literature, or through vertical development process, or horizontal category analysis, comprehensively and carefully analyzes the performance and causes of the construction coating industry in recent years, and analyzes and interprets the future development trend, which has high reference value for the next strategic planning of coating enterprises

the paint industry research report, which is a gorgeous transformation from the Chinese paint industry encyclopedia, will continue to be wonderful in 2017. Based on paint products, it will deeply study and discuss the market situation in various fields, and invite domestic paint industry experts, association leaders, and industry veterans to write market research reports on solvent-based coatings, water-based coatings, powder coatings, UV curing coatings, and architectural decoration coatings, analyzing 2016 to the first half of 2017, The trend, capacity and development trend of various categories of markets. There are also front-line senior engineers who publish the latest research results, including the latest and most cutting-edge R & D and application technologies. "Industry treasure, gold quality", and "Coating Industry Research Report" will continue to uphold the purpose of serving people in the coating industry at home and abroad, and actively promote China's coating industry. This is also the reason for the soaring price of raw materials. 1. The rapid development and industrial upgrading of the material industry

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